Building a Brand That Lasts: The Importance of Strategy, Design, & Identity

If you're thinking about starting a business, or if you're already running one, you've probably heard the terms "brand strategy," "brand design," and "brand identity" thrown around. These terms can be confusing, but they're essential to understanding if you want to build a strong brand that will resonate with your customers. In this article, I'll break down what each term means and how they work together to create a successful brand.